US Floors Direct

US Floors Direct, Inc

We have been supplying quality flooring materials to customers across Colorado and the Front Range for more than 15 years. We serve from Ft Collins to Pueblo and everywhere in between. With local sales agents in Ft Collins, Denver, Colorado Springs, Canon City, Pueblo, Salida & Buena Vista, we bring the flooring show room to you. Not only do we offer a huge array of products at a very reasonable price, but our experience as local consultants have made us experts in flooring industry essentials, such as budgeting, design, layout, and installation procedures. We’re the experts. We have experience with carpet, tile on kitchen counters, backsplashes and custom showers, hardwood floors, custom staircases, AND MORE! Give us a call. We handle the details. It’s guaranteed. Call the local flooring replacement experts at US Floors Direct. To top it all off, we’ve made the decision even easier by keeping our pricing as low as 50% less than the big box stores.

Quality, Craftsmanship, Cutting Edge Technology, and Customer Service:

Quality drives each decision we make. Expert craftsmanship is always built in. Our floors are reliable, our people dedicated, and customer service is the hallmark of our reputation. It’s simple. US Floors Direct is the best. We offer a superior flooring product, a stress-free experience, and a guarantee backed by years of experience. What are you waiting for? Flooring replacement doesn’t get any better than this. Relax and leave the details to us.


Reliable Service

We know you already have enough to deal with in your busy life. The feedback we have collected through our long-term relationships with builders and homeowners in Colorado has taught us that one of the biggest hassles for homeowners is having to deal with unreliable installers and contractors. Inspired by this information, US Floors has created a flooring installation and labor division with policies and procedures designed to take stress away from our flooring customers. Nothing is left to chance.  With that, we invite you to…

Meet the US Floors Direct Team:


willWill W. ~ Vice President of Sales

Will has been with the company since its beginning in 1999. He and his father Bill worked together to create, organize and manage the company to get it to where it is today. Although Will wears many hats in the organization today, his passion is for sales and he still maintains a clientele base of his own while he helps to direct the overall sales efforts of the company. Will enjoys playing hockey when he’s not at work. He also loves spending time with his family.  He says he’s “blissfully married” to his wife, Brandi, and works hard to help her stay home to care for their 4 beautiful children.

Bill W.. ~ Sales Representative

Bill has been in the flooring industry for almost 20 year. After working for another company for a few years he came to the realization that he could “do this better.” So, with 90% of his clientele by his side, he branched off on his own. After having a small retail store for 2 years, Bill and his son created US Floors Direct in October of 1999. Though partially retired, he still enjoys working with builders, friends and his maintained clientele. Having been in sales since he was a young kid supporting himself, he finds particular joy in speaking with people, developing new business and accounts. Bill’s clients admire his honesty, integrity and diligence, which is why they keep coming to him with their flooring needs. Bill loves to study history, political science and the constitution. He is a Major Coordinator for the Freedom First Society, an organization dedicated to preserving the constitution. He enjoys spending time working in the garden and with fruit trees. He finds great joy in his family with long time sweet heart, Connie, their 9 children and 24 grandchildren.


MikeMike B. ~ Installation Crew Leader

Mike has been in the flooring industry for over 16 years, which has helped to make him well versed in everything related to flooring. From hardwood to tile, Mike can do it all.  He is definitely a Jack-of-All trades in the industry, while being a master of tile work.  He has been working with US Floors Direct for over 7 years.  Mike loves doing detail work and custom mosaics the best.  Our customers take notice of his detail work and request him because of it.  We have received many compliments on how attentive Mike is to the project he is working on. When Mike isn’t working hard to make sure his clients are excited about his work, he enjoys spending time with his wife and family, playing games together.



Mission Statement

We will be honest at all cost, diligent in every way, charitable wherever we may, and a friend to those who choose to do things right. We will never choose wrong because it is expedient, profitable or makes us look good. If we make a mistake, we’ll admit it and correct it, and if we do our business well, our name will endure. Those who unfairly condemn us, after we have done all we can, will have to account for their words and actions in the end. We choose to be different. And we hope you’ll like US.

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